SHIFT is the independent design practice of Emilie Robinson, a London-based strategist and creative director working across brand, product, space, and experience.

Blending strategy with storytelling, SHIFT helps brands navigate change and shape bold, purpose-driven work that resonates across digital and physical worlds. Emilie’s uniquely cross-discplinary approach delivers impactful outcomes through creative direction, strategic frameworks, brand narratives, films, and research papers.

With over a decade of experience, Emilie has collaborated with global brands including IBM, New Balance, Jaguar Land Rover, Starbucks, Lotus, Molekule, and Samsung. 

Her work has received industry recognition and has been featured in publications such as Disegno, Dezeen, Fast Company, LS:N Global, IFDM, FRAME, and The New Standard Magazine.

She regularly shares insights at international events, including Alcova Talks at Milan Design Week, Design Shenzhen, NYCxDesign, and the Map + Disegno Podcast.

RECENT PROJECTS - Sonic Heirloom by Map x Father, IBM Quantum System Two design and film, IBM Artificial Intelligence Unit, Smart Aid Kit by Map x Modem

CONTACT & ENQUIRIES - emilie@weareshift.co / hello@weareshift.co

CREDENTIALS - On request