SHIFT is the design practice of Emilie Robinson, a London-based strategist and creative director.

She transforms complex challenges into clear, human-centered visions and experiences, bridging strategy and design across brand, product, space, and digital. Helping brands define their vision and bring it to life.

Previously, Emilie was Creative Director at Map Project Office, where she partnered with global brands including IBM, New Balance, Jaguar Land Rover, Starbucks, Lotus, Molekule, and Samsung. Earlier, she built her foundation in digital design at Beyond and later became Foresight Lead at Matter, driving innovation across FMCG and consumer product development.

INDUSTRY RECOGNITION - Disegno, Dezeen, Fast Company, LS:N Global, IFDM, FRAME, and The New Standard Magazine.

TALKS - Alcova Talks at Milan Design Week, Design Shenzhen, NYCxDesign, and the Map + Disegno Podcast.

RECENT PROJECTS - Sonic Heirloom by Map x Father, IBM Quantum System Two design and film, IBM Artificial Intelligence Unit, Smart Aid Kit by Map x Modem

CONTACT & ENQUIRIES - emilie@weareshift.co / hello@weareshift.co

CREDENTIALS - On request